This comparison between "Facebook Watch" and "YouTube" is very straight forward comparison towards the monetization of your video's platform.
We are getting more binge watching especially in the Facebook platform nowadays. Reason being that is because facebook have videos that are short and sometime viral videos are very binge addictive to watch. We keep on scrolling on our smartphone more often for entertainment than on our PC. Most of us were using PC for works and much more complex task which we seldom use with our smartphone. Thus, this makes the situation of using PC are more suitable for works, or completing certain task rather than equip for entertainment purposes.
On the other hand, Youtube is also a different kind of binge watching addiction especially when we are on our PC or smartphone. We can be wasting so much time on watching the longer length of videos such as vlogging, food reviews, travel vlogs, tutorials, life hacks, cooking hacks, and much more you named it. With a huge pile of videos you can search easily in YouTube platform, you are going to get your answer very fast and accurate. Sometime we ends up watching a bunch of YouTube videos for getting a single desired answers, this is to confirmed whether the answer we are looking is correct or not, so we keep watching a few similar topic videos to justify the answer. Before we make our huge decision in buying vehicles and IT gadgets, we usually will perform a serious kind of research on the internet, especially by utilizing the huge reviewers in YouTube videos.
Here are the real question that you all are curious about, How Much Can We Really Earn from Facebook or YouTube?
Let's breakdown by discussing our Favorite Thumb-Scrolling Site, Facebook's Video Platform (I Assume that you had created a Facebook page).
Step 1:
Make Sure Your Understand The Eligibility of Facebook Adbreak Rules:
In order to get approved by Facebook's Adbreak, you are required to:
- Pass and remain compliant with Facebook's Monetization Eligibility Standards. Ensure you read the guidelines here, this helps you to prevent making videos that can't be approved and that will wasted your time and hard-work.
- You also need to publish as a Page with at least 10,000 followers. This is quite easy to achieve because you can use facebook ads (paid), to boost the followers which is inexpensive and easy.
- You must generate at least 30,000 1-minute views on your videos which are at least 3-minutes long in the last 60 days, also easy to achieve where you can use facebook ads to boost your watch-time minutes.
- You must be at least 18 years old is the age required to enter this program.
According to our huge experience in monetization, a video has to be frequent motion capturing objects and including human-presense inside your video, known as the best way to guarantee monetization, also avoid from copyright videos, because they can track it very easily by using their system to scan through part of or full video being duplicated across facebook.
Step 2:
Create the Video Within The Niche (Your Hobby/Interest/Experience/Passion) That You Like and Choose For.
You are going to create your videos within the niches you planned for, ensure that you are creating more videos to be uploaded and publishing it by time-scheduled accordingly. Since you Facebook followers will not watch entirely your whole videos, but by scheduling to publish you videos every 3 hours will helps you to shown on their pages, so that they can watch you videos to hit the 30,000 1-minute views requirements. Even though we can't predict how many videos you should make, but you should be making more videos in order to be eligible for Adbreak. It may not be this month or next, but your views are going to grow much more and more after more shares of your videos, then following month is definitely good to Apply for Facebook Adbreak once you are eligible for.
Step 3:
Monetize Your Facebook Page with Facebook's Adbreak.
Once you met the eligible requirements of Facebook Adbreak, then you can monetize your videos. But sometime it will take awhile for facebook to review your videos before they can monetize your video, reason is every video of yours required to follow the Adbreak Rules.
Step 4:
Monitor the Insight for Knowing Your Analytics/Demographics.
You can indeed monitor your analytics of your facebook page by clicking the Insight tab. You can then focus to target the topics according to the analytics or demographics shown. Basically the best earning demographics will always be the western high paying country. Sometime, it depends on your language, if you are focusing on your own mother tongue, then just do what you are familiar with, because a much more specific demographic audience is going to have a much more targeted advertisement, thus you get more advertisement for easily narrowing down you audience and can earns more.
Step 5:
Focus On Making Videos Around The Desired Topics By Getting More Detail Within Your Niche.
You are suppose to interact with your audience, thus you can understand more with them whether what kind of video they desired to watch? Or by making your video into a solution to their question can be very helpful too, this is always the first step of any business successes.
Coming down to the earnings in Facebook Adbreak:
There are people who earn ranging from USD $1 to 5 per 1000 ads impressions, reason causing the range of earning is depending on which country where your videos being being watching.
Asian countries were paid as low as $1 or less while you can notice some European countries can earn up to $3-5 on per 1000 ads impressions, so this is called as Cost Per Impression, CPM.
Your estimated earning can be calculated such as below if you have impression of 5000:
Earning = Impressions x Cost Per Impression / 1000
Earning = 5000 x $1 / 1000
Earning = 5 x $1 / 1
Earning = $5
Now, let's understand more about the 2nd-Largest Search Engine, YouTube's video platform (I assume that you had created a channel):
Step 1:
Make Sure Your Understand The Eligibility of Youtube Partner Program (YPP) & Adsense Monetization Guidelines, below are the minimum eligible requirements to join:
- You are required to follow all of the YPP (YouTube Partner Program policies).
- You are living in a country where the YouTube Partner Program is available.
- You are required to gain more than 4,000 public watch hours in the last 12 months.
- You are require to gain more than 1,000 subscribers.
- You need to have a linked AdSense account.
According to our experience in monetization, a video has to be frequent motion by capturing objects and including human-presence inside your video, known as the best way to guarantee monetization success, also avoid from copyright videos, because they can track it very easily by using their system to scan through part of or full video being duplicated across Youtube.
Step 2:
Focus On Making Videos Within Your Niche (Your Hobby/Interest/Experience/Passion) That You Understand More.
You should be very familiar with what kind of Youtube channel you want to create. Imagine that your channel was inline with your Hobby, inline with your Interest, or even Do what your are passion doing for. As simple as a cooking channel can gets alot of attention all around the world in video platform.
Step 3:
Once You Met The Eligibility of YPP and Adsense Monetization Guideline, then You Can Begin To Enable Monetization of Youtube Channel.
You can now monetize your Youtube channel since your had gain more than 4000 watch hour and 1000 subscribers. It may takes awhile for Youtube team to review your channel, then approval will be given to you with ability to monetize your videos.
Step 4:
Monitor Your Analytics Of Viewer and Topics That Very Works Well.
You should understand what videos or topics were very hot and trending, this is when you can choose to follow their path and gain extreme subscriber and views. Then located where your audience is and then planned to continue focusing the same audience that you want, or different demographic to focused on. Monitoring your analytics such as simple as gender, for example your analytic's gender is male 20-55, would you be speaking the sample to age 20 the same way to age 55? With this simple hints, you can alter the way how you speaks. Reason being this is because you will have more advertisement shown on your channel if you have a very narrow or targeted audience, as you also earn much from that.
Step 5:
Create More Videos Within or Around the Niche Topics That Gets Tones of Views & Earning, But Don't Be Too Spammy.
When you know your audience's preference, you could be making videos around the famous topics, but you want to ensure that you will not get too spammy, as Youtube's algorithm can be a little strict. So make sure your video does not look spammy, or talking about the same topics round and round. What you can do is, move on to the next topic so that you will not continue making the 10 similar topics video.
In a low paying country or at worst case, you will be paid within the range of USD $9 to $100 per 100K views. At higher paying country's cases, you will be paid within USD $50 to $200 per 100K views.
Here Are The Most Preferred Earnings Comparison Between Facebook and YouTube:
Facebook
|
YouTube
| |
Income Type
|
Passive Income
|
Passive Income
|
Format
|
Video
|
Video
|
Ads used to Monetize
|
Adbreaks Only
|
Adsense Only
|
Earning of 10K views / day
|
USD $10 to $50 / 10K CPM
|
USD $0.9 to $10 / 10K views (india)
USD $5 to $20 / 10K views (West) |
Cost-Per-Click
or Cost-Per-Impression |
USD $1 to 5 /1K CPM
|
USD $0.09 to 1 / 1K views
(India) USD $0.5 to $2 / 1K views (West) |
Time Taken To Product Content
|
1 High Quality Video / Day
|
1 High Quality Video / Day
|
Which Is Easy?
|
If you don’t need complex videography, you only need simple camera & recording.
|
If you don’t need complex videography, this is easy by sitting infront of camera & recording.
|
Is It Harder To Do?
|
Yes, sometime you may need scripts to know what you want to talk about, record the video, edit your videos, Photoshop your thumbnail, publish with correct keyword/tags, and publish it.
|
Yes, especially you need scripts to know what you want to talk about, record the video, edit your videos, Photoshop your thumbnail, publish with correct keyword/tags, and publish it.
|
Is It Hard To be Searched?
|
Searching in Facebook is not quite as easy as searching in Youtube, so you should expect that getting lower exposure in the beginning.
|
EASY to be search for, if your video is very helpful enough and clear enough for viewer to understand, click-bait thumbnail is very helpful especially in the recommended sidebar.
|
Which Worth More doing?
|
Yes, if you like photo and videography, then this worth your time doing.
|
If you like photo and videography, then this is much worth for you.
|
Budget Required To Start?
|
You Need A Computer, Camera or Smartphone, & Software to Edit Video.
|
You Need A Computer, Camera or Smartphone, & Software to Edit Video.
|
When Should I Start?
|
You should begin now, Since Facebook is just getting famous, and a lot of Youtuber is going into Facebook.
|
You should start now, Despite Youtube is full of Youtubers, but there are area/niche/topics where always lack of audience to create video for.
|
Am I Qualified?
|
Yes, everyone is qualify to be a Facebook creator if you had passion in videography or just a simple guy recording a video publicly as your hobby.
|
Yes, everyone is qualify to be a Youtube creator if you had passion in videography or just a simple guy recording a video publicly as your hobby.
|
Comments
Post a Comment