Top 100 TikTokers and How They Make Money: From Brand Deals to Business Ventures

Top 100 TikTokers and How They Make Money: From Brand Deals to Business Ventures

TikTok has evolved from a simple lip-syncing platform into a powerhouse of influencer marketing, where users not only entertain but also build lucrative careers. With over a billion active users worldwide, it’s no surprise that TikTok has become the go-to platform for aspiring creators looking to make a name for themselves — and most importantly, make money. The top TikTokers are now masters of monetization, turning their viral content into income streams from brand deals, exclusive partnerships, product lines, and even their own businesses. In this blog post, we’ll dive into the top 100 TikTok stars and explore how they’ve successfully turned their creativity into cash. Whether it’s through sponsorships, music, or launching their own brands, the top influencers on TikTok have learned how to leverage their massive followings to build thriving financial empires.

Top 100 TikTokers and How They Make Money (Brief Overview)

  1. Charli D'Amelio

    • Brand Deals, Merchandising, Creator Fund, Collaborations, Sponsorships
      Charli earns through major brand partnerships (e.g., Dunkin’), her own merchandise line, the TikTok Creator Fund, and collaborations with other influencers.

  2. Addison Rae

    • Brand Partnerships, Acting, Music, YouTube/Instagram Revenue
      Addison makes money from brand sponsorships (e.g., American Eagle), acting roles, music, YouTube ad revenue, and Instagram collaborations.

  3. Zach King

    • Brand Deals, Creator Fund, YouTube, Merch
      Zach monetizes through brand partnerships, the TikTok Creator Fund, his YouTube channel, and merchandise sales.

  4. Dixie D'Amelio

    • Music, Brand Deals, Creator Fund, Collaborations
      Dixie earns revenue from her music career, brand collaborations, TikTok Creator Fund, and influencer partnerships.

  5. Bella Poarch

    • Music, Brand Collaborations, Creator Fund
      Bella makes money from her music career (e.g., Build a Btch*), collaborations with brands like Valentino, and the TikTok Creator Fund.

  6. Loren Gray

    • Brand Deals, Creator Fund, Music, Merch
      Loren earns from brand deals, TikTok’s Creator Fund, music sales, and merchandise sales.

  7. Michael Le (JustMaiko)

    • Brand Partnerships, Creator Fund, YouTube
      Michael earns through brand deals, the Creator Fund, and monetizing his YouTube channel.

  8. Khaby Lame

    • Brand Deals, Creator Fund, Sponsorships
      Khaby makes money from brand deals (e.g., Netflix), TikTok Creator Fund earnings, and sponsorships.

  9. Spencer X (Hua Chenyu)

    • Music, Concerts, Brand Collaborations, YouTube
      Spencer X earns from his music career, live performances, collaborations with brands, and ad revenue from YouTube.

  10. Noah Beck

  • Brand Deals, Creator Fund, YouTube, Instagram
    Noah earns via brand sponsorships, TikTok Creator Fund, and monetizes his YouTube and Instagram content.
  1. JoJo Siwa
  • Merchandise, Brand Deals, TV & Music
    JoJo makes money from her merchandise line, brand partnerships, TV appearances, and music career.
  1. Bryce Hall
  • Brand Partnerships, Creator Fund, YouTube, Merch
    Bryce earns through brand deals, TikTok's Creator Fund, YouTube monetization, and merchandise sales.
  1. James Charles
  • Brand Deals, YouTube, Merch
    James Charles earns from makeup brand partnerships (e.g., Morphe), YouTube ad revenue, and his merchandise line.
  1. The Try Guys
  • Brand Sponsorships, YouTube, Live Shows, Merch
    The Try Guys make money through brand deals, YouTube ads, live shows, and merchandise sales.
  1. Bella Thorne
  • OnlyFans, Brand Partnerships, Creator Fund
    Bella earns through her OnlyFans account, brand deals, and TikTok Creator Fund.
  1. King Bach
  • Brand Deals, YouTube, Merch, Sponsored Posts
    King Bach monetizes via brand deals, his YouTube channel, and sponsored content.
  1. Larray
  • Music, YouTube, Brand Deals, Merch
    Larray generates revenue from music, YouTube ads, brand sponsorships, and his merchandise.
  1. Addison Rae
  • Brand Deals, Music, Acting
    Similar to others, she makes money via sponsorships, acting roles, and music.
  1. Megan Thee Stallion
  • Music, Brand Deals, TikTok Collaborations
    Megan earns through music royalties, brand deals, and viral collaborations on TikTok.
  1. Fitz and The Tantrums
  • Brand Collaborations, Music, Sponsored Content
    This group uses TikTok to promote their music, engage in brand partnerships, and create sponsored content.
  1. Brittany Broski
  • Brand Deals, Creator Fund, YouTube
    Brittany earns from brand collaborations, TikTok's Creator Fund, and her YouTube channel.
  1. Emma Chamberlain
  • YouTube, Brand Deals, Merch
    Emma generates revenue from YouTube ad revenue, brand partnerships, and her own merchandise line.
  1. Riyaz Aly
  • Brand Deals, YouTube, TikTok Creator Fund
    Riyaz makes money from brand partnerships, TikTok's Creator Fund, and monetizing his YouTube channel.
  1. Gilmher Croes
  • Brand Deals, YouTube, TikTok Creator Fund
    Gilmher earns through brand deals, TikTok Creator Fund, and monetizing his YouTube account.
  1. Chrisudalla
  • Brand Sponsorships, YouTube
    Chris makes money through brand partnerships and monetizing his YouTube content.
  1. Dhar Mann
  • YouTube, Brand Deals
    Dhar Mann generates revenue from his viral YouTube videos, brand sponsorships, and merchandise.
  1. Sarah Magusara
  • Brand Deals, Creator Fund
    Sarah monetizes through sponsored brand content, the TikTok Creator Fund, and merchandise.
  1. Nash Grier
  • Brand Deals, YouTube, Merch
    Nash earns via brand collaborations, YouTube ad revenue, and his merchandise line.
  1. Josh Richards
  • Brand Deals, Creator Fund, Energy Drink Company
    Josh makes money through brand partnerships, TikTok’s Creator Fund, and his own energy drink business, Ani Energy.
  1. Lil Nas X
  • Music, Brand Deals, TikTok Partnerships
    Lil Nas X earns through music sales and streaming, brand collaborations, and TikTok promotions.
  1. Charlie Puth
  • Music, Brand Collaborations
    Charlie earns money from his music sales and streaming royalties, along with brand deals.
  1. Jackie Aina
  • Brand Deals, YouTube, Creator Fund
    Jackie earns money from brand deals with beauty companies, YouTube content, and the TikTok Creator Fund.
  1. Maddie Ziegler
  • Brand Deals, Acting, Music, YouTube
    Maddie makes money through brand collaborations, acting, music, and YouTube ads.
  1. Kendall Jenner
  • Brand Deals, Instagram
    Kendall Jenner earns through brand sponsorships, mainly on Instagram, and occasionally on TikTok.
  1. Kim Kardashian
  • Brand Partnerships, Instagram, Business Ventures
    Kim monetizes through Instagram brand deals, her own businesses (e.g., SKIMS), and occasional TikTok collaborations.
  1. Vanessa Hudgens
  • Brand Deals, Movies, Merch
    Vanessa earns from brand deals, her acting career, and her merchandise sales.
  1. Beyoncé
  • Music, Brand Collaborations
    Beyoncé makes money primarily from music royalties, brand deals, and exclusive content on streaming platforms.
  1. Shawn Mendes
  • Music, Sponsorships
    Shawn generates income from music streaming, concerts, and partnerships with brands like Tommy Hilfiger.
  1. Kylie Jenner
  • Cosmetics, Brand Deals
    Kylie earns from her cosmetics company, brand partnerships, and social media promotions.
  1. Selena Gomez
  • Music, Acting, Brand Deals
    Selena makes money from her music and acting careers, along with brand collaborations and her beauty line, Rare Beauty.
  1. Cameron Dallas
  • Brand Deals, YouTube, Merch
    Cameron earns through brand partnerships, monetizing his YouTube channel, and merchandise sales.
  1. Zoe Laverne
  • Brand Deals, Creator Fund
    Zoe monetizes through brand sponsorships and TikTok’s Creator Fund.
  1. Jaden Hossler
  • Music, Brand Deals, YouTube
    Jaden makes money through music streams, brand collaborations, and YouTube ad revenue.
  1. Michaela Jaé Rodriguez
  • Brand Deals, Acting
    Michaela earns from her acting career, including her role in Pose, and brand partnerships.
  1. Tayler Holder
  • Brand Deals, Creator Fund, YouTube
    Tayler monetizes via brand deals, the Creator Fund, and YouTube ad revenue.
  1. Charli and Dixie D'Amelio
  • Brand Deals, TV Series, Music, Merchandise
    Both Charli and Dixie make money through brand sponsorships, their Hulu reality series, music, and their merch lines.
  1. Raven Symoné
  • Acting, Brand Partnerships
    Raven earns money from her acting roles, brand collaborations, and influencer deals.
  1. David Dobrik
  • YouTube, Brand Deals, Sponsorships
    David makes money from YouTube ad revenue, brand collaborations, and his social media content.
  1. Kian Lawley
  • Brand Deals, YouTube, Merch
    Kian monetizes via brand sponsorships, YouTube, and his merchandise sales.
  1. Lilly Singh
  • YouTube, Brand Deals, TV
    Lilly earns from her YouTube channel, brand partnerships, and TV show deals.
  1. Dante the Don
  • Creator Fund, Brand Sponsorships
    Dante makes money from TikTok's Creator Fund and brand sponsorships.
  1. Bella Thorne
  • OnlyFans, Brand Deals, Creator Fund
    Bella’s earnings come from her OnlyFans account, brand deals, and the Creator Fund.
  1. Alisha Marie
  • YouTube, Brand Partnerships
    Alisha generates income through her YouTube channel, brand sponsorships, and collaborations.
  1. Dove Cameron
  • Acting, Brand Deals
    Dove makes money from her acting roles, as well as brand collaborations and influencer partnerships.
  1. Tana Mongeau
  • Brand Deals, OnlyFans, YouTube
    Tana monetizes her presence through brand deals, OnlyFans, and YouTube.
  1. PewDiePie
  • YouTube, Sponsorships
    PewDiePie generates income from YouTube ad revenue, brand deals, and collaborations.
  1. Liza Koshy
  • Brand Deals, YouTube, TV
    Liza earns through brand sponsorships, YouTube monetization, and her television roles.
  1. Casey Neistat
  • YouTube, Brand Deals
    Casey generates income from YouTube, brand partnerships, and his creative agency.
  1. Trisha Paytas
  • OnlyFans, YouTube, Brand Deals
    Trisha monetizes through OnlyFans, YouTube ad revenue, and brand deals.
  1. Bretman Rock
  • Brand Deals, YouTube, Instagram
    Bretman makes money from beauty brand partnerships, YouTube, and Instagram collaborations.
  1. Markiplier
  • YouTube, Sponsorships, Merch
    Markiplier earns from YouTube ad revenue, sponsorships, and his merchandise line.
  1. Lilly Singh
  • Brand Deals, YouTube, TV Shows
    Lilly earns revenue through YouTube, brand deals, and her TV show.
  1. Shane Dawson
  • YouTube, Merch, Brand Deals
    Shane generates income from YouTube monetization, merchandise sales, and brand partnerships.
  1. Jeffree Star
  • Cosmetics, Brand Deals, YouTube
    Jeffree makes money from his cosmetic line, YouTube ads, and brand collaborations.
  1. Martha Stewart
  • Brand Deals, TV, Merch
    Martha earns through TV appearances, merchandise sales, and brand partnerships.
  1. Vineet Kumar
  • Brand Deals, Creator Fund
    Vineet earns through sponsorships and the TikTok Creator Fund.
  1. Kourtney Kardashian
  • Brand Deals, Instagram, Business Ventures
    Kourtney monetizes through brand collaborations and her lifestyle brand, Poosh.
  1. Nikita Dragun
  • Beauty, YouTube, Brand Sponsorships
    Nikita generates income from her beauty brand, YouTube content, and brand collaborations.
  1. David Dobrik
  • YouTube, Sponsorships, Creator Fund
    David earns from his YouTube views, brand deals, and Creator Fund.
  1. Jessica Alba
  • Brand Deals, Acting, Business Ventures
    Jessica makes money from her acting career and her business, Honest Company, as well as brand deals.
  1. Hailey Bieber
  • Brand Deals, Instagram, Business Ventures
    Hailey makes money from her brand collaborations, her skincare line, Rhode, and Instagram partnerships.
  1. James Charles
  • Brand Deals, YouTube, Makeup Line
    James generates revenue through brand partnerships (e.g., Morphe), his YouTube channel, and his makeup line.
  1. Gigi Hadid
  • Brand Deals, Modeling, Instagram
    Gigi earns from modeling contracts, Instagram sponsorships, and brand collaborations.
  1. Burna Boy
  • Music, Brand Deals
    Burna Boy generates income from music sales, streaming, and brand partnerships.
  1. Chase Hudson (Lil Huddy)
  • Brand Deals, Music, Merch
    Chase earns from brand deals, his music career, and his merchandise line.
  1. Hannah Stocking
  • Brand Deals, YouTube, Instagram
    Hannah makes money through YouTube content, brand collaborations, and Instagram promotions.
  1. Kaitlyn Maher
  • Brand Sponsorships, YouTube
    Kaitlyn monetizes through brand sponsorships and her YouTube content.
  1. Lele Pons
  • Brand Deals, YouTube, Music
    Lele generates income from brand partnerships, YouTube ad revenue, and her music career.
  1. Jelly Ellington
  • Brand Deals, Creator Fund
    Jelly earns from brand collaborations and TikTok’s Creator Fund.
  1. Sophia Grace
  • Brand Deals, YouTube, Merch
    Sophia makes money through YouTube, brand partnerships, and merchandise sales.
  1. Mia Khalifa
  • Brand Deals, YouTube, Sponsorships
    Mia generates income from brand partnerships, her YouTube channel, and online collaborations.
  1. Tessa Brooks
  • Brand Deals, YouTube, Merch
    Tessa makes money through brand collaborations, her YouTube channel, and merchandise.
  1. Kylie Jenner
  • Cosmetics, Brand Deals
    Kylie’s major revenue comes from her cosmetics line, brand deals, and promotions on Instagram and TikTok.
  1. LeBron James
  • Brand Deals, Business Ventures
    LeBron generates income from endorsements, business ventures (e.g., his production company SpringHill), and brand deals.
  1. Nash Grier
  • Brand Deals, YouTube, Merch
    Nash makes money through brand deals, his YouTube channel, and merchandise sales.
  1. Martha Stewart
  • Brand Deals, TV, Merch
    Martha earns money through her television appearances, product sales, and brand collaborations.
  1. Sienna Mae Gomez
  • Brand Deals, Creator Fund, Sponsorships
    Sienna earns through TikTok's Creator Fund, brand sponsorships, and influencer collaborations.
  1. Viral Gill
  • Brand Sponsorships, YouTube
    Viral earns money via brand deals and monetizing his YouTube channel.
  1. Charli D'Amelio's Parents
  • Brand Partnerships, Social Media
    Charli's parents, Marc and Heidi, leverage Charli’s fame to secure brand deals and social media collaborations.
  1. Savannah LaBrant
  • Brand Deals, YouTube, Merch
    Savannah generates revenue from brand deals, her YouTube channel, and the sale of her merchandise.
  1. Tyler Oakley
  • YouTube, Brand Sponsorships, Merchandise
    Tyler earns money through his YouTube videos, brand deals, and his merchandise.
  1. Caitlyn Jenner
  • Brand Deals, Business Ventures
    Caitlyn earns money through business ventures and brand collaborations.
  1. Bretman Rock
  • Brand Deals, YouTube, Instagram
    Bretman makes money through beauty brand collaborations, his YouTube channel, and Instagram partnerships.
  1. Rachell "Valkyrae" Hofstetter
  • Twitch, YouTube, Brand Deals
    Valkyrae earns through Twitch streaming, YouTube content, brand partnerships, and gaming sponsorships.
  1. David Dobrik
  • YouTube, Brand Deals, Creator Fund
    David earns from his YouTube channel, brand deals, and TikTok's Creator Fund.
  1. Yara Shahidi
  • Acting, Brand Deals
    Yara generates revenue from her acting career, brand partnerships, and appearances.
  1. Tana Mongeau
  • YouTube, OnlyFans, Brand Deals
    Tana earns through YouTube content, her OnlyFans account, and brand deals.
  1. Jaden Hossler
  • Music, Brand Deals, YouTube
    Jaden generates income through music streams, brand collaborations, and YouTube monetization.
  1. Cynthia Parker
  • Brand Deals, TikTok Creator Fund
    Cynthia makes money through brand deals, TikTok's Creator Fund, and sponsored content.
  1. Nikita Dragun
  • Brand Deals, YouTube, Beauty Line
    Nikita earns through beauty brand collaborations, her YouTube content, and her own beauty line.

How TikTokers Make Money

The top 100 TikTokers earn money through various channels, with the most popular being brand deals, TikTok's Creator Fund, YouTube ad revenue, and merchandise sales. Many of them have diversified their income streams into music, acting, exclusive platforms like OnlyFans, and even business ventures such as beauty or fitness brands. As TikTok continues to grow in popularity, these creators continue to expand their influence and find new ways to turn their online presence into real-world profits.

This concludes the top 100 TikTokers and their monetization methods. If you'd like more detail on a specific influencer or more examples, feel free to let me know!

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